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Brainstorming Best Practices

How to Optimize Ideation

The research-backed timing & techniques our toolset enables to brainstorm better

Optimize Timing 

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Most brainstorms start & end here, losing the full value of creativity

Start Solo

​→

Gather a Group

→

Back to Solo

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Maximum Creativity

Avoid group biases to capture unique first impressions 

Create synergy through collaboration with lateral prompts

Give time for the subconscious to continue processing

71% more ideas
University of Texas research

Optimize Technique 

1

Innovation Topic

Creativity thrives on constraints. Topics frame the conversation to help focus creativity in a relevant direction.
University of Amsterdam supporting research

2

Scenario

Without a variety of prompts, our brains default to personal experience to ideate from - but it's hard to think differently with the same context you're use to.
Chicago Booth supporting research

3

Ideation

The human brain is much better at reacting to and improving existing ideas than creating new ideas from scratch. Our GenAI takes a first pass at ideation so you have a starting point to iterate from.

Brainstorm Better Gameplay page example

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