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How to Optimize Ideation
The research-backed timing & techniques our toolset enables to brainstorm better
Most brainstorms start & end here, losing the full value of creativity
Gather a Group
Back to Solo
Avoid group biases to capture unique first impressions
Create synergy through collaboration with lateral prompts
Give time for the subconscious to continue processing
71% more ideas
University of Texas research
Creativity thrives on constraints. Topics frame the conversation to help focus creativity in a relevant direction.
University of Amsterdam supporting research
Without a variety of prompts, our brains default to personal experience to ideate from - but it's hard to think differently with the same context you're use to.
Chicago Booth supporting research
The human brain is much better at reacting to and improving existing ideas than creating new ideas from scratch. Our GenAI takes a first pass at ideation so you have a starting point to iterate from.
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